DriveWell Vermont
Safety messages that don’t play it safe.
The Drive Well Vermont campaign has covered safety topics such as distracted driving, speeding, and motorcycle safety. In every case, our challenge has been to create disruptive, memorable advertising and marketing work that avoids scare tactics and instead focuses on positive driving behavior. The result? Award-winning creative executions, but more importantly to us as a Vermont advertising agency, over 35 million impressions and 43,000 visits to the Drive Well website over the three-year run of the campaign.
Distracted Driving
It’s Time to Take Action campaign is created to educate young drivers behind the wheel and their care givers to give driving their full attention. The idea focuses on how care givers can prepare young drivers to start their driving experiences more cautiously.
We not only reached our target audience through visual mediums but also advertised through streaming audio and radio
Heat Stroke Prevention
The campaign focuses on children, pets and vulnerable adults. We focus on how as care givers we are always there to protect our loved ones in every possible situation including leaving them unattended in cars for even a short time period.
The Look before you Lock campaign reached it’s target audience through videos, socials, streaming audio and radio.
There were quizzes and polls on social media increase engagement and awareness about the campaign and the lesser known facts about heat stroke prevention.