hell has an upside

Diablo's relevance in culture must reemerge, as the younger generation of console players aren't as familiar with the franchise as our core audience.
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The campaign empahsizes that the coolest people are in hell (like all of your friends). Diablo IV makes hell a place on earth where you’ll want to stay. Why? Because hell is actually pretty awesome.

AD: Nupur D. Chowdhury
CW: Carolyn Casper