The look

The objective for this campaign is to create an impactful brand image for HRC as a foundation that stands strong for the LGBTQ community.
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When we started our research we found that young LGBTQA+ teens are one of the most vulnerable populations in the US. They are easy targets for bullying and hate.

HRC is a foundation that stands for them and with them through all they've been suffering, offering them support and empower them to fight back.

AD: Nupur D. Chowdhury
CW: Tim Wu